展會結(jié)束了，客戶可以這樣跟進(jìn)……---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

展中篇：提升參展效果，看展中執(zhí)行攻略~---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

展前篇：廣交會要來了，看看最詳?shù)恼骨皽?zhǔn)備攻略！

展會是企業(yè)拓展市場、尋找潛在客戶的重要平臺。

一場展會的結(jié)束并不意味著工作的完結(jié)，反而是客戶跟進(jìn)工作的開始。

以下是展后客戶跟進(jìn)篇的內(nèi)容，大家根據(jù)實(shí)際情況微調(diào)：

客戶分類與跟進(jìn)策略

1、高意向客戶（當(dāng)場下訂單的客戶 / 有意向下訂單的客戶）

這類客戶在展會上已經(jīng)表現(xiàn)出明確的購買意向，可能已經(jīng)就某些產(chǎn)品進(jìn)行了一對一的溝通，或者索要了樣品。他們可能已經(jīng)決定了購買，但還需要進(jìn)一步的信息來確定具體的規(guī)格、數(shù)量和供應(yīng)商。---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

立即行動：在展會結(jié)束后的24小時內(nèi)，發(fā)送個性化的郵件，使用“Warmest Leads”技巧，通過提及展會上的一些細(xì)節(jié)或雙方的共同話題，來喚醒客戶的記憶。有明確意向的還可以提供詳細(xì)的產(chǎn)品信息和報(bào)價。

提供樣品：如果客戶有打樣要求，及時安排樣品制作，并告知客戶預(yù)計(jì)完成時間。

建立信任：通過提供公司案例、客戶評價等，展示公司的專業(yè)性和可靠性。

Hi [客戶名], it's [你的名字] from [公司名]. We met at [展會名] where you showed interest in [提及產(chǎn)品/服務(wù)]. To jog your memory, you mentioned [提及展會上的一個細(xì)節(jié)], which I found quite insightful.

I'm following up on our conversation about [產(chǎn)品/服務(wù)] and the specific needs you expressed. As discussed, I've attached the detailed information and pricing for our [產(chǎn)品/服務(wù)], including [任何特殊要求或討論點(diǎn)].

Would you be available for a brief call this week to discuss how our [產(chǎn)品/服務(wù)] can address your [需求或問題]? I'm confident we can provide a solution tailored to your requirements.---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

2、潛在客戶（對價格或條款有異議的客戶 / 要求寄送產(chǎn)品資料的客戶）

這類客戶在展會上留下了名片，表現(xiàn)出對產(chǎn)品的興趣，但還沒有做出購買決定。他們可能需要更多的信息或有些疑慮需要解決。了解背景：在發(fā)送郵件前，先對客戶進(jìn)行背景調(diào)查，了解其業(yè)務(wù)范圍、市場定位和潛在需求。

提供信息：發(fā)送包含產(chǎn)品目錄、成功案例和定制服務(wù)介紹的郵件，以吸引客戶的注意。

邀請互動：鼓勵客戶提出問題或要求更多信息，以便進(jìn)一步溝通。

郵件模板：

Dear [客戶名],

I hope this email finds you well. I am [你的名字] from [公司名], and I noticed your interest in our products at [展會名].---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

I have attached our product catalog for your review. We specialize in [提及主要產(chǎn)品或服務(wù)] and offer customized solutions to meet our clients' unique needs.

If you have any specific requirements or would like to discuss further, please feel free to reach out. We are here to help and look forward to the opportunity to work with you.

Thank you for considering [公司名] as your partner.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

Dear [客戶名],

Hello [客戶名], this is [你的名字] from [公司名]. We met at the [展會名], and I believe you took one of our catalogs. I hope your trip back was smooth.

You had an interesting point about [提及展會上的討論或觀察]. I wanted to share with you our latest product catalog, which includes a range of solutions that might align with your [需求或興趣點(diǎn)].

If you have any questions or would like to explore how our [產(chǎn)品/服務(wù)] can benefit your business, please feel free to reach out. I'm here to help and would be delighted to set up a call to delve into the details.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

3、普通客戶（隨便看看或問問的客戶）

這類客戶可能只是路過展位，留下了名片，但沒有表現(xiàn)出特別的興趣或需求。對于這類客戶，可以采用群發(fā)郵件的方式，推送一些主打產(chǎn)品或促銷活動，以激發(fā)他們的興趣。---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

群發(fā)郵件：發(fā)送包含公司最新產(chǎn)品、促銷活動和展會亮點(diǎn)的群發(fā)郵件。

跟蹤反饋：通過郵件跟蹤功能，監(jiān)控客戶是否打開郵件和點(diǎn)擊鏈接，以便了解他們的興趣點(diǎn)。

持續(xù)溝通：定期發(fā)送更新和促銷信息，保持聯(lián)系并逐步培養(yǎng)客戶。

It was a pleasure meeting you at [展會名]. I hope you found the event as informative and engaging as we did.

As discussed, I am sending over our product catalog and additional information about [提及產(chǎn)品或服務(wù)]. Should you have any questions or need further details, please feel free to reach out.We are looking forward to potentially working with you and exploring how our products can meet your needs.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

4、未參加展會的客戶

對于那些在展會前有聯(lián)系但最終未參加展會的客戶，可以通過發(fā)送展會精彩瞬間的圖片集或通過社交媒體分享，讓他們感受到展會的氛圍，并提供一些展會上的熱門產(chǎn)品信息。

分享展會亮點(diǎn)：通過郵件或社交媒體分享展會的精彩瞬間和成功案例，讓未參加的客戶感受到錯過的機(jī)會。

提供展會專屬優(yōu)惠：為這些客戶提供展會專屬的優(yōu)惠或折扣，以激發(fā)他們的購買興趣。

保持聯(lián)系：即使客戶未參加展會，也要通過定期的郵件和社交媒體更新保持聯(lián)系。

郵件模板：

Dear [客戶名],

I hope this message finds you well. Although we were unable to meet at [展會名], I wanted to share some highlights from our successful participation.---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

[公司名] received an overwhelmingly positive response to our [提及新產(chǎn)品或服務(wù)]. I have included some photos from the event for your viewing.

We understand that you may have missed out on the opportunity to see our products firsthand, so we would like to extend a special offer exclusive to those who were unable to attend. Please find the details in the attached document.

Should you have any questions or require further assistance, please feel free to reach out.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

記得根據(jù)客戶的反饋和互動情況，適時調(diào)整跟進(jìn)策略，以保持溝通的有效性和相關(guān)性。

3、客戶問了很多問題，為什么還沒購買？1)你沒有達(dá)到客戶的要求，并且客戶也沒有告知你真正想要的。（產(chǎn)生原因：不會聊天，沒有挖掘客戶真正需求）

5、如何解決時差、地區(qū)不同的服務(wù)問題1)培養(yǎng)代理商（尋找以前代理過競爭對手產(chǎn)品的經(jīng)銷商）在LinkedIn上尋找“競爭對手公司名+地區(qū)”